I thought I’d share some of the things we have been doing to help keep momentum going here in Arkansas. I say “momentum” because it takes time, long term time, to “grow” a show. This is not to toot our own horn. It’s just to express appreciation for the ones who work hard and give of their time to promote the Arkansas Custom Knife Show.
The last several days, some of the members of the Arkansas Knife Maker’s Association and friends have participated in several TV and radio spots. On Wednesday morning, about 8-10 makers were at Maumelle in Jerry Petty’s shop to help get some footage for some live segments, but also to record some clips to be aired throughout the week. This started at 5:00 am. From there, Jerry Fisk and JR Cook went to a studio and shot a 30 minute outdoor program with Steve “Wildman” Wilson to be aired at different time slots before the knife show takes place. I met with Cookie, Jerry Fisk, and Kerry Brooks (collector and benefactor of knife making) at a radio studio and we participated in a one hour talk radio program, answering questions and telling the listeners about the upcoming knife show. Several tickets were given to callers along the way.
I had to go to work for a few hours while Jerry and Cookie went to a TV station to shoot some live segments. After that I, along with Alan Hutchinson and Jerry Petty (JP Darlin) formed a panel for a 1 ½ hour call in radio program. We had lots of callers with good questions.
It was a long day. I’m telling you of the things I know about, although there was much more that went on without my knowledge.
I will get Dan Cassidy to help me with some other things that show the backing and support for the show that comes from several directions. Things like different state agencies, TV station, radio stations, individual show hosts, etc. all add to that momentum that I mentioned earlier. The knife show would not be what it is today without such support and exposure. It’s pleasure to see such open support in this current environment fraught with political agendas and fear mongering. I think the ones I mentioned who work so hard and offer their support must also find the same pleasure in it, since they don’t directly profit in any of the cases highlighted.
When you get to the show banquette or to the show itself, look up “Wildman” and shake his hand. David Etchieson spends untold hours on the phone and in his home office preparing show packets and badges as well as many other things. Chuck Ward is always busy in preparation for the show. It’s an ongoing process. Let’s take the time to notice.