Knifemaker Marketing - Topic For April 2012 How to get your name and your work noticed
Posted 06 April 2012 - 05:11 AM
I make it a habit to greet each person who enters my shop and give them a cordial, "Thanks for coming in." as they leave. Let them get to know you and explain how you make your knives. I can't tell you how many times I have gotten a "thank you" for explaining the process as many are ignorant of all that it entails. If you make a friend as well as produce a quality product, the sales will follow.
Posted 06 April 2012 - 05:56 AM
Posted 06 April 2012 - 09:25 AM
Another thing I have found is have a bowl of candy or something similar on your table. It will draw people to your table. We especially like the Hersheys miniatures. The only problem is that we end up eating a lot ourselves.
Treat every person that comes to your table as a potential customer and friend.
Anvil Top Custom Knives
Posted 06 April 2012 - 07:19 PM
If I might make an observation about the cyberspace aspect of marketing. I believe the same type of comments about shows apply here: being actively present--enjoying yourself, your craft, conversing with folks--goes a long way. The fellas that chat up their work and do lengthy informative WIP (work in progress) posts are promoting themselves as well as their product.
Not sure if anyone has said anything about perfecting one's craft as part of marketing, probably because it goes without saying. From what I've read on the forums it seems many guys feel they need to make a perfect product of a master craftsperson before selling it. I believe sales can be made along the way of developing your craft, it just needs to be done in context. When I started crafting as a young pup hitching around the good old US of A, I was carving deer antler and bone with pretty primitive tools. I sold and traded a fair amount of this stuff before progressing to sterling silver and fabricating simple jewelry. Sold thousands of pieces. Progressed into lost wax casting and sold thousands more. At my zenith I was gold smithing in Beverly Hills. Sold fewer pieces, but they had higher price tags. I guess the point I'm trying to make is you can sell as you go along developing your craft. Just don't try to jump into the deep end right at the beginning. Grow your marketing and sales along with your craft.
Make sure you grow your management skills, resources and systems along with everything else, but that's probably another discussion.
Earth Crafts & Applied Arts
www.eartharts.us (update pending)
Posted 06 April 2012 - 07:53 PM
Very true Mr. Brion, very true
Whenever wee have a garage sale at our house us kids usually sell cookies and lemonade...... but in the end more go to our mouths than our customers
Posted 07 April 2012 - 02:29 PM
You should consider creating a YouTube account for yourself. The accounts are free and you can upload videos telling about yourself and how you build your knives. You can have videos that show the techniques that you use to make your knives. Talk about and show the latest knife that you have made. The possibilities are unlimited and anyone with Internet access will be able to find and view your videos and learn how to contact you.
I created a YouTube Channel for the ABS as part of the development of the new ABS Website and our Forum. It has proved to be very successful in not only promoting the forged blade and our organization but also providing educational videos which are viewed in countries around the world each day. You can easily do the same for yourself.
There are many videos on how to create a YouTube account and channel and I have embedded one of them below for your convenience.
I use the administrative tools in YouTube to manage our ABS YouTube Channel to see which videos ,and more importantly which kind of videos, are the most popular on our Channel. I also use the analytical reports to check on demographics, view numbers, playback locations, likes and dislikes, and comments. The top video for us every month in every category is "Bill Moran and the Forged Blade". The top ten countries where the ABS YouTube Channel is viewed are the USA, Canada, United Kingdom, France, Brazil, Germany, Poland, Austrilia, and the Czech Republic.
You would be able to use the same tools to manage your YouTube account and the videos that you have uploaded to it.
ABS Webmaster and Forum Administrator
Send an email to Dan